of the crisis. However, it is not possible to achieve greater risk sensitivity across institutions at a given point in time without introducing a certain degree of cyclicality in minimum capital requirements over time. The Committee was aware of this trade-off during the design of the Basel II framework and introduced a number of safeguards to address excess cyclicality of the minimum requirement
of others.
Democracy: the security of information systems and networks should be compatible with essential values of a democratic society.
Risk assessment: Participants should conduct risk assessments, to include identification of key internal and external factors.
Security design and implementation: Participants should incorporate security as an essential element of information systems
the model of price perception developed in the academic literature does not differentiate between goods and services, the effect of price promotions on the change in reference price can vary with respect to the general models applied because of two reasons. First, when a consumer is going to buy a product of high unit cost and high purchase risk, like a trip, consumer goes through the following
low brand awareness
2. Consumers cannot buy their product in common supermarket
-> Limited channel distribution
3. Available a few online store, specialty stores sells Korean product
-> Selective channel distribution
Choose adequate vendor to supply their product
Conclude franchise agreements with franchisee
Use opinion leader
Use home shopping vendor
PPR advertising
of learning. Basically, it means that people can easily memorize the main point of the advertisement very easily simply just by watching the commercial. Dongwon’s canned tuna commercial also uses rote learning. The ad requires not much effort from the viewers’ part. The ad is easy to follow and understand and learning is passive and automatic. Also at the end of each ad they always include a