1. 범이론적모형
- 인간이 어떻게 의도적으로 행위변화를 하늕에 대한 이론적 틀을 제공하는 행위변화에 대한 설명적 모형
- prochaska와 Dicemente(1983)에 의해 개발
- 각 개인들은 자신의 행위를 변화시킬 때 개개인의 행위변화의 과정을 통하여 변화한다고 전제
- 각 개인들은 건강행위를 실천하는 일
2) Satir’s Growth model
Satir(1972) suggested that self-esteem, communication, and family rules would determine personal and familial functions. Especially, she emphasized self-esteem and self-worth for basic and therapeutic concepts in this model. Self-esteem is the belief about self by evaluating own attributes. When people can satisfy their desires by using their own resources, and feel tha
LaRoche-Posay
Background
$1b in revenue, Active Consmetics Division $2b in revenue in 2018, core pillar brand of L’Oreal,
Dermocosmetics : cosmetic products with active ingredients, dermatologist prescribed these over-the-counter and non-prescription products to their patients
Opportunity
Consumer interest in dermocosmetics was growing rapidly and increasingly health-conscious. need to adjust
CAMPAIGN PROGRAMMING
Campaign messages
EAT HEALTHY, GET ACTIVE!
Our kids need to eat healthier food
and move actively
Motivate behavior of target publics
Not difficult to do
Make positive attitudes about campaign
(중략)
A P P L I C A T I O N T H E O R Y
P l a n n e d B e h a v I o r
Attitudes
Children believe that If they follow [let