which may incur from threats and weaknesses of KEPCO.
4. Current Balanced Scorecard
4.1 Mission & Strategy
Since the purpose and objective of this project is to establish new innovative balanced scorecard, it is inevitable to identify KEPCO’s overall mission, vision and other relative matters such as action plans or strategic objectives. In fact, four perspectives of balanced score
the world in which we operate (environment, economic, social) creating a better tomorrow than today.
Visions are Care for customers, consumers and the world we live in, sell only products we can be proud of, speak with truth and candor, balance short term and long term, win with diversity and inclusion, respect others and succeed together.
7. Strengths, Weaknesses, Opportunities and Threats
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
make market. As we can see from Picture A, FreeMarket provides a lot of portion, in other words, value to buyers. We think, however, this is the problem. Providing a lot of value means that they spend much cost at the same time. Ground of them can be found from FreeMarket’s balance Sheet.
In the TABLE C, The more total revenue grows, the more total cost grows. So we can see a fact that we ge
strategies, and consumer sophistications, cultural approaches can become a lopsided interpretation of the matter. Therefore, to have a balanced and overall view of a company’s condition, we believed that the Diamond model is the right fit. Porter (1990) brings together firm-specific linkages between the determinants and his model is useful and potentially predictive for firm level as well as in