1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
Promotion
Attract public's attention for the perfect judgment system
TV commercial advertisement and various advertisements
Specialized and prestige image in the international stage
Manage the future-oriented sport groundwork
Fuse of Ubiquitous technology and U-sports
New sport environment to stimulate demand
Ubiquitous is the core technology of 21st century.
하는 생각이 들었다. 우리 조는 3C를 통해 이 기업의 특성과 고객층, 경쟁자를 분석하여 보고, 4P를 통해 구체적인 레드클럽의 구성에 대해 살펴보고, 레드클럽의 Core Competency를 분석해 보았다. 이 분석들을 바탕으로 현재 레드클럽이 당면해 있는 Business Challenge와 그에 대한 해결책을 생각해 보았다.
promotions such as experience marketing and locally differentiated marketing process and strong distribution power in global markets have brought them a stout construction of their marketing capabilities.
c. Production : Applying 6 sigma innovation to the whole business sectors and construction of ERP system could lead AP’s decision process shorten. Specially, 6 sigma innovation in manufact