Framework
These are some notable articles and Master theses on Wal-Mart vs. E-Mart. Yet, most of them lack appropriate conceptual model according to which the each competitiveness can be calculated and compared. Obviously, cultural factor has played a significant role in Wal-Mart’s failure. But, if we do not have a deep understanding of factors such as market conditions, companies’ strate
Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recommended with other support
1. INTRODUCTION
1-1. Problematique of Our ResearchBasically, Sociology is based on studying a human society. So If we study sociology in Korea, of course, the sociological significant should focus on Korean society. but, it was biased toward theoretical universality and did not focus on Korean specificity and excessively depended on Western, especially American theory and methodology. Theory
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.