Grew 19 percent through the last 3 years ('05 ~ '07)
In 2009, the market value was around 9 billion won
Analysts expect that beauty service industry are going to grow over the 15 billion won.
Hair Design
Nail Art
Make-up
Massage
Spa
Etc
Personal:
Word of mouth
Non-personal:
Phone
Internet
Koreana Cosmetics
Amore Pacific
The Nadri
Sanggreen
Etc
Customer decide to
beautiful
There are two reasons why Venezuela is famous for beauty, which are congenital feature and acquired effort. A congenital feature is from colored races, and a acquired effort is from Venezuelan women's desire to be a beauty.
1) Race
Race is the first reason of Venezuelan beauty. Venezuelan can be separated for about four races, which are 67 percents of Mestizo, 21 percents of Wh
Business Proposal for a Men’s beauty salon
P
- Economical assistance for fair and expo
concerning men’s beauty
Tax cut for the franchises
Encouraging Beauty Industry Law
.
.
.
.
S
Increase in the men’s interest in
beauty due to the media
“The groomings” :
men who wear light casual make-up &
care about appearance
- Appearance of the beauty pro
INDUSTRY & COMPANY
ANALYSIS
Cosmetics Industry
Grobalization & Localization
Technology-intensive Industry
Higher Value-added Business
Cosmetics Market
Total Market : $ 124.539 billion
<그래프>
L’OREAL
Number one company in cosmetics and beauty industry
Founded by Eugène Schueller in 1907
Markets over 500 brands and more than 2,000 products
Hair color, permanents
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay