Grew 19 percent through the last 3 years ('05 ~ '07)
In 2009, the market value was around 9 billion won
Analysts expect that beauty service industry are going to grow over the 15 billion won.
Hair Design
Nail Art
Make-up
Massage
Spa
Etc
Personal:
Word of mouth
Non-personal:
Phone
Internet
Koreana Cosmetics
Amore Pacific
The Nadri
Sanggreen
Etc
Customer decide to
Care
Sub Industry: Cosmetics & Toiletries
Country: BRAZIL
Employees: 5919
Financials
Total Revenue $883.07M
Net Income $146.68M
The grow of natural cosmetic products
Over the past five years, developed markets, such as the United States, have been facing stagnating cosmetics and toiletries sales and slowing growth. In an effort to improve sales, manufacturers have capitalized o
So, we chose this industry and we found that Amore pacific and LG Household & Health Care are market leader in cosmetic industry. We collected informations about organization management of each company from several ways.
We had an interview with a selection chief of Amore Pacific and we sent e-mail to the Amore Pacific. And we called the LG Household & Health Care for gathering information.
Business Proposal for a Men’s beauty salon
P
- Economical assistance for fair and expo
concerning men’s beauty
Tax cut for the franchises
Encouraging Beauty Industry Law
.
.
.
.
S
Increase in the men’s interest in
beauty due to the media
“The groomings” :
men who wear light casual make-up &
care about appearance
- Appearance of the beauty pro
Industry
Grobalization & Localization
Technology-intensive Industry
Higher Value-added Business
Cosmetics Market
Total Market : $ 124.539 billion
<그래프>
L’OREAL
Number one company in cosmetics and beauty industry
Founded by Eugène Schueller in 1907
Markets over 500 brands and more than 2,000 products
Hair color, permanents, styling aids, body and skin care