[MISSHA] was first founded in 2000 as internet store name “Beauty-net” (www.beautynet). They open up a new market of Low-price cosmetic and they're now leading the market.
For [MISSHA]'s development, facts like competitive environment of market, consumer's behavior, or macroscopic analysis around them will be most considerable variables. Because of variety and feature of these variabl
consumer behavior
1.How does consumer aesthetic taste relate to individual’ different senses(i.e., sight, sound, touch, smell, and gustatory taste)?
Aesthetic facet
Gustatory taste with Sight and Sound by Allen & Hoegg
Ex) Sprite soda
Compare between the two options
taste Consumption Object
Way to express the influence of specific class
The standard that classifies the
• 마케팅 트랜드
MARKETING Trends 변천과정
Marketing 3.0 시대
다이렉트 마케팅에서 가치마케팅으로
매슬로우의 욕구 5단계와 가치마케팅
사랑 받는 기업들의 ‘업의 개념’
사람은 행복하기 위해 산다
디즈니가 파악한 인간 행복의 가장 큰 요소 4가지
Marketing의 핵심 과제- 차별적 가치 창출
차별
1. Introduction
Policeman Charlie Lang is a kind and generous man who loves his job and the Queens borough of New York City where he lives. His wife Muriel works in a hairdressing salon and, unlike Charlie, is selfish, greedy constantly complaining about their situation in life. Waitress Yvonne Biasi, is bankrupt because her husband Eddie, whom she could not yet afford to divorce, emptied thei
Scene analysis (Murial)
MAO theory
Motivation
Willing to good at “Investment tequniques”
(High Motivation)
Ability
Lack of financial awareness
(Low Ability)
Opportunity
Have enough money to hire accountant
(High Opportunity)
TPB Theory
Attitude toward
act or behavior
Personality: Extravagant
Investment tequnique is fit to her
Subjective Norm
Investment t