Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal
1. 드럭 스토어란?
드럭스토어(Drug Store)는 의약품이나 화장품·생활용품, 식품 등을 모두 취급하는 복합 점포를 일반 슈퍼마켓이나 편의점과 구분하여 말하는 것으로, 이를 건강 및 미용과 관련된 제품들을 판매한다고 하여 H&BC(Health & Beauty Care) shop이라고 부르기도 한다.
1. 라네즈 소개
라네즈(La Neige)는 불어로 자연에서 온 눈(雪) 이라는 뜻으로 투명하고 촉촉하게 빛나는 하얀 얼굴을 열망하는 아시아 여성들의 무한한 바람을 담아내고 있는 (주)아모레 퍼시픽의 대표적인 브랜드이다. 라네즈는 나이에 상관없이 25세, 즉 이오공감(二. 五. 共. 感)세대의 감정과 스타일
shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can chang
is increasing. Because of the fact, The 11st provide the general public certificate log-in service to prevent from leaking out the personal information. After that, the general public certificate log-in service helps customers log-in the 11st site easily, and it helps them not to confound ID and password which is used in other multiple internet site as well.
2) Shopping Route Map Service