Taste
Objective : develop a better understanding of the concept of aesthetic taste and its role in consumer behavior
1.How does consumer aesthetic taste relate to individual’ different senses(i.e., sight, sound, touch, smell, and gustatory taste)?
Aesthetic facet
Gustatory taste with Sight and Sound by Allen & Hoegg
Ex) Sprite soda
Compare between the two options
taste Con
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
•Introduction of TICKETMONSTER and COUPANG
What is TICKETMONSTER?
CEO of TICKETMONSTER(TM) is Shin Hyun Sung. TM is a social commerce which is the most popular and famous. So many people buy goods and services through there. TM is managed by cooperative buying method. So Thanks for economy of scale, the customers can buy goods and services at lower price.TM is
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
better quality of life, people started to have deep interests in their health. As the first step to a healthy life style, recently people spend more time on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier