has emerged as an unparalleled name that is virtually interchangeable with the word coffee. Starbucks is now a multinational company with over 12,000 stores worldwide and a goal to reach 40,000. Schultz says Starbucks is not in the coffee business but, rather, in the people business, and that its success is attributed to the successful creation of an emotional connection with the consumer.
Consumers who don’t like
hot taste exist
Argument on MSG additive
SHIN ramen BLACK failed
O
Stable market share holding
Young 1_people family
increase
Synergy effect with
emergence of competitors
T
The competition with other
companies is intensifying.
(e.g.. 꼬꼬면 / 나가사키 짬뽕)
Tightened ristrictions on
Domestic environmental
factor
3. Competitor analysis
last year, hyundai card's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundai card is make through with ranked third. of course, hyundai card's competing firms is samsung but now we draw level with samsung's market share.
Besides, there is a strong competitors, KB
KB card's share
Analyzing and predicting
1. Market segment descriptor (시장 분할 기술자)
각 분할된 시장의 인구 통계적, 사이코그래픽 Profile을 소비자행동과 연결
소비자행동과 상관관계가 “충분한” 인구통곜적 변수를 도출
인구통계적 변수로 그 분할시장을 설명
Trend analysis (동향분석)
인구통계적 요소 변화
branchs. the number of these coffee shop brand branchs is over 500 altogether. the industry estimates that there are more than 1000 including small and take-out shop brand and medium-sized coffee shops such as Rosebud, Ediya etc.
In terms of the sales, The American-owned Starbucks is the first, a position it has held until now. Starbucks appears for the first time in front of the Ewha womans u