Extending Culturally Symbolic Brands:
A Blessing or a Curse?
Abstract
THE THEORETICAL FRAMEWORK
STUDY 1、2、3、4
GENERAL DISCUSSION
4
1
2
3
Contents
Abstract
Results from four studies uncover a relatively automatic cultural congruency mechanism that can influence evaluations of culturally charged brand extensions, overriding the impact of perceived fit on extension evaluations.
Culturally co
A Man For All Seasons Script
Every second bastard born
is fathered by a priest.
But in Utopia that couldnt be.
For why?
-For there the priests are very holy.
-Therefore very few.
Is it anything interesting, Matthew?
-Bless you, sir. I dont know.
-Bless you too, Matthew.
To be sure, we have
some holy priests in England.
-Oh, name some.
-Brother James.
Mans a simpleton.
Its from Cardinal Wolsey.
Wh
blessed spirits.
Saint John the Baptist.
Saint Joseph.
All holy patriarchs
and prophets.
Saint Peter. Saint Paul...
...our sins
or those of our forefathers.
Hail Mary, full of grace...
Do not punish us
for our offenses.
Lead us not into temptation.
Hail Mary.
Do not punish us
for our offenses.
Lead us not into temptation,
but deliver us from evil.
-Theyre all still in there.
-What the hell is tha
blessing... for the Tzar?
A blessing for the Tzar?
Of course.
May God bless and keep the Tzar
far away from us!
Dai dai dai dai
Dai dai dai dai
Dai dai dai dai
Dai dai dai dai dai
Dai dai dai dai
Dai dai dai dai
Dai dai dai dai
Dai dai dai dai dai
Then there are the others in our village.
They make a much bigger circle.
We dont bother them
and so far, they dont bother us.
And among ourselves,
we