enhance the customers’ lives by providing them low-priced and high-quality products and the basic clothing line suitable for Koreans. The final goal of the company is to position itself as a national brand and the best fast fashion brand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 200
enhanced their competitiveness. There are five different generic strategies that a business can choose.
These include cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths, three generic
I. Intro
1. Case 소개와 선정이유
Super Prosumer조는 동서 포스트의 시리얼 제품 Light up을 case study 주제로 선정하였다. Light up은 국내 시리얼분야 시장점유율 1위인 동서식품이 지난 2년 동안 야심차게 준비하여 2011년 4월경 본격적으로 시장에 출시된 제품이다. 이 제품은 기존의 다이어트 식품이나 다이어
I. Introduction
1. Description of Fire Service Organization: the Organizational Structure and Function
Fire service agency consists of multi-step organizations; the Ministry of Public Safety and Security (NEMA) as the central government, headquarters in18 Si-dos (National Fire Academy, Coast Guard, etc. are excluded in this case) as the middle, fire station (including regional safety centers
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to