1. Introducing of bottle water ‘오(O:EAU)’
O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle.
O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial desi
Q1-a
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Sele
1820s : The first baths appeared.(1824)
Start bottling water from the spring.(1826)
The first Société des Eaux Minérales
(Mineral Water company) was founded.(1829)
1908: Evian water began to be sold in glass bottles
manufactured by the glass factory.
1969: The first PVC bottle was launched.
1970:
bottling and canning operations, fountain wholesaler and some fountain retailers, as well as finished beverages, which they sell primarily to distributors. They own more than 450 brands, including diet and light beverages, waters, enhanced water, juices, and juice drinks, teas, coffees, and energy and sport drinks.
The Company competes in the nonalcoholic beverages segment of the commercial be
water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper a