Construction of its own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confectionery, healthy food market scales are increasing. The top of that is Dr.You
brand in November 2002. SK Networks who was the largest shareholder at that time merged the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed the name into Sheraton Grande Walkerhill
1984. 5 Walkerhill art gallery opened
1991. 4 Sheraton Towers opened
1991. 8 Kimchi SUPEX professional research opened
1992. 2 Walkerhill duty free opened
1996. 8 The
brand, The Face Shop can get some competitive advantages by using the technique of LG. With these actions, The Face Shop can construct better relationship with its customers.
Another recommendation which we make to The Face Shop in order to maintain its competitiveness is to build a strong brand image. Currently, as result of survey and FGI which we made said, The Face Shop has failed to deliver
Brands Overview about ‘KT’
There is a lot of information about KT history from 1981 to now. However the most important thing in this project is to know the flow structure of KT to understand each communication strategy of brands. Even though KTF had been one of departures in KT at first, KTF became privative company. Actually KTF was the second mover in telecommunication business, following
Brand. Same year, the first model was introduced at 1948 Amsterdam Motor Show. In 1957, it produced its first diesel model. The previous version "Landrover series I" was sold to west countries. Especially Landrover played important role at a construction site. The queen Elizabeth used the Landrover when visiting foreign countries. And it launched Landrover series II in 1958 which had had improved