Brand name CESCO
Logo 웃는 모습을 연상시키는 디자인 캐릭터를 제공하여 '깨끗한 환경과 고객을 위한 서비스‘ 라는 메시지
Slogan 인간과 환경 그리고 깨끗한 내일을 위해 실천하는 기업
URLs www.cesco.co.kr
기억용이성 유의미성 호감성 전이성 적응가능성 보
credible a. 믿을 만한 n. credibility
credulous a. 잘 믿는, 잘 속는 n. credulity
creditable a. 칭찬할 만한
dirct v. 지도하다(가르치다), 길을 가르키다, a. 똑바로(직접의), 솔직한
dirction n. 지도(가르침), 지시(가르킴), 방향, 수취인 주소 성명
dirctive a. 지시하는, 방향을 나타내는
dirctly ad. 똑바로, 직접적으로, 전
to the cost of advertising effectiveness can be halved. Also, the advertising model, this duplication appeared to weaken the company's brand image of credibility is down.
Sports marketing opportunities than ever before are enabled, and the market expectation that it would be bigger. These expectations in sports as an opportunity for the model works. Kim Yuna is currently a large number of ads
Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100 years. In order to change this old image, the company made two ads; one was executed in 2005, model was Kim Dongwan and another was executed in 2007, model was Lee Yunji. In these
brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. the image, behavior, and values of the endorser must be compatible with the image desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한세상 don’t have model effect. Therefore, e편한세상