Brand Name과 일치
現 광고 연예인 전면 배치
메뉴 및 가격 상세 소개
온라인 주문 가능
BBQ Lovely twitter 운영
Brand Name과 일치
국가별 Domain Name도
모두 통일
신제품 Promotion
twitter, Facebook,
YouTube 전면 배치
Superior Customer Value
Lower Relative Cost
중간 소
Mission: We care our baby by Nature & Love
Vision: Our brand will be the leader among the eco-friendly baby’s clothing
products in China which will approximately take 5 years and will be
advanced all through the continents in 10 years. Finally we will gain
the fame in 15 years from all over the globe.
2) Price
In KOREA
Suit 4만~10만
T
Since 1963, in Japan
No.1 SPA brand in Korea with profit
Inexpensive, but high quality
20s loves UNIQLO
Simple & Basic style
UT(T-shirt)
UJ(Jeans)
Heat-tech
Various products with many colors
S
Relatively lower price
Good product quality
Accessibility
Simple design of basic products
Mass production, less variety of product
(reduce the production cost)
Customer’s age
1. Introduce Brand, Louis Vuitton
2. Present situation in Korea
Do you know '3 second bag'? 3 second bag is new word, which means that we can see Louis Vuitton bags in every 3seconds in the street in Korea.
Walk down the road from South Korea, once every 3 seconds means that you can see the Louis Vuitton bag is a coined word. As you can see, Korean people really really love Louis Vuit
brand becomes a core value that the brand must deliver to the consumer.
3. Who is in the Market?
3.1. LOUIS VUITTON
- Brand value: 25.7trillion won
- LVMH’s main brand, Louis Vuitton, has shown consistent growth in the market. It is especially loved in Korea and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consu