Brands' recognition
Recognition Survey>
- The reason of this recognition investigate
We conducted the survey because we wanted to know which brand that belongs to somang is the most famous one. And whether it affected the brand image or the popularity of somang. And we had to know what marketing strategy of somang was well accepted.
- The way of investigating
20대 여성, 각 각 10명 씩
BrandRecognition
‘ARITAUM, 아리따움’을 아십니까?
90% 이상이 알고 있음.
(런칭 이전부터 해 온 다양한 종류의 광고, 눈에 띄는
간판을 통해서)
Brand Recall
백화점이 아닌 ‘road shop’에서 가장 주로 방문하는 브랜드 샵은?
‘더 페이스 샵 – 스킨푸드 – 아리따움’ 순
[2] Interview with Somang cosmetic's employee
Name :
Kim Yeon Hui (김연희)
Position :
Employee in marketing department
Achievement :
Contributed to develop the marketing
strategy of color lotion for men
Q1: By survey about brand awareness that we did, 꽃을 든
남자 is the best. Is there any special reason about that?
Tell me a
Internal
1) 디카를 구매했던 경험
- 구매한 적이 있는지, 있다면 어떤 것인지, 만족을 했었는지,
불만족 했다면 그 이유는 무엇인지
2) 소비자의 특징
- 소비자의 나이, 연령, 성별 등
3) 소비자의 동기
- 취미 생활 목적, 작품 사진 목적, 여행 시 휴대 목적 등
External
주위 사
brands as a first-mover focusing on No.1 the first online shopping mall in Korea. People recognize WizWid as the most luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far,