[ Brand Launching ]
Their Needs
1. Military Environment
Frequent Battle Drill ⇒ Easily Exposed to Harsh Environment ⇒
Get Worried about their SKIN ⇒ NEED FOR SIMPLE SKIN CARE
2. Will for Self Development
Sufficient spare time ⇒ Opportunity for Self Development ⇒
Improving their appearance ⇒ NEED FOR HEALTHY BODY CARE
Marketing Goal :
Increasing Nexen Heroes’ fans
(Community fans & National fans)
By Effective Marketing Strategy
Omokgyo Station Mok-dong Stadium Station
Redesigning Station & Stadium
Running a Shuttle Bus
Public Advertisement Related to Community Transportation
- subway(line 5, 9) or bus
- like 두산 in line 1,2,3,4
American-owned law firm
Entertainment, M&A, Finance, Overseas investment
2012 August, Open new branch in Korea
Goal
1) Positioning as American law firm that understand Korea well and help Korean company for business in America.
2) Imprint “Sheppard Mullin” in potential customer and raise brand awareness
Objective -> Be familiar law firm
Situation Analysis
TGI introduction
First open in 1992, celebrated the 20th anniversary of the family restaurant
The first foreign brand that adopt family restaurant management technique
It made a boom in the foodservice industry with differentiated service,
WOM(word of mouth) and so on.
They lead the foodservice industry without any advertising campaign
as a Market developer