their own website.
Attract indirected customers from other associated web site -Off-line :Totally had 777 branches in 2009 in USA
-Planned to open 70 additional branches every year
-Targeting online market through BN.com web site
PROMOTION More advertisements in on-line Price Discount Strategy
Communal branding with AOL
Affiliate Program
New type advertising
Various events
• Pipeline Team
• Shipping/Logistics
• The User Experience Humans
*Henderson, NV, US
iv. SWOT Analysis
3. Organizational Culture
It’s the belief of Zappos that if you get the culture right, most of the other stuff like great customer service, or building a great long-term brand, or passionate employees
Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265 million in 1998. Tony met Alfred Lin (COO/CFO) in college, when Tony was running a pizza business and Alfred was his #1 customer.
- Hsieh’s 10 tips for building a service-focused culture :
1. Commit to customer service, and make it
brand of their cars enunciates the state of their wealth, social status and lifestyle choice. Therefore, instead of defining their target customers according to income, Audi and BMW’s target customers should be anyone who is willing to pay the price to associate the cars’ image with their own image. Therefore, it is very important for Audi and BMW to forge an emotional link with consumers and
if people who receive an orange visit Jamba Juice, servers make smoothie that is made from the orange. By engraving the logo on the oranges, Jamba Juice can achieve wide recognition among people. We also expect customers to form an association between oranges and Jamba Juice. Furthermore, a free smoothie made by a free orange plays a role as an incentive that attracts people to visit the stores.