Coffee Bean & Tea Leaf, they are making unique choices that can be differentiated from other consumers and allow them to stand out.
• Alignment of tea-product line will distinguish The Coffee Bean & Tea Leaf from other coffee brands as a brand that specializes in both coffee and teas. With no other coffee shop offering a variety of tea products as does The Coffee Bean & Tea Leaf, can prom
coffee focused on coffee shop raises demand for import of all coffee and high-quality coffee of various countries. Also, with more importance of coffee beans quality, high-price coffee made in a country like Colombia is imported more than a country like Vietnam.
2) Domestic coffee shopbrands.
A thing that is remarkable with growth of brewed coffee market is increase of the number of coffee s
coffee market was formed
since the 1988 Seoul Olympic Games.
Domestic Coffee Market
Korea’s coffee consumption - TOP 11th
-AC Nielsen data -
annual sales scale of domestic coffee market
1.2 trillion won (2008) 1.8 trillion won (2009)
growth of over 30%
The scale of ‘coffee shop market’ is only about 20% great potential !!!
Sales ranking
no 1.- Starbu
branchs. the number of these coffee shopbrand branchs is over 500 altogether. the industry estimates that there are more than 1000 including small and take-out shopbrand and medium-sized coffee shops such as Rosebud, Ediya etc.
In terms of the sales, The American-owned Starbucks is the first, a position it has held until now. Starbucks appears for the first time in front of the Ewha womans u
coffee products
∙ US based company,
focusing on the US domestic market
Opportunities
∙ Reduce the size of Instant coffee market
∙ Cooperation with other brands
(e.g. MS, HP, Pepsi, etc.)
∙ Technological advances Threats
∙ Increased competition from coffee shops
∙ Consumer trends toward more healthy ways and away from caffeine
∙ Raw material cost