brand “AMORE” in 1964. In 1990, the Company turned to international markets by establishing its first overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively.
In 2010, AMOREPACIFIC's sales reached KRW 2,000,000,000,000, with operating profit of KRW 340,000,000,000 and net earnings of KRW 285,000,000,000. The Company maintains
A Clockwork Orange
Based on the novel by Anthony Burgess
Screenplay by Stanley Kubrick
Produced by Stanley Kubrick
Directed by Stanley Kubrick
Cast List:
Malcolm McDowell Alex
Patrick Magee Mr. Alexander
Michael Bates Chief Guard
Warren Clarke Dim
John Clive Stage Actor
Carl Duering Dr. Brodsky
Paul Farrell Tramp
Clive Francis Lodger
Michael Gover Prison Governor
Miriam Karlin Catlady
James Marc
Strengths
1st ) Market Leader in the sport drink category
2nd ) It’s on the field of play in many pro sports
3rd ) Gatorade has a loyal consumer base
Weaknesses
1st ) Too many varieties and flavors
2nd ) Lack of emotional marketing
3rd ) Limited target publics
Opportunities
1st ) MMA athletes can help them
2nd ) Chance for adding a vitamin-enhanced hydrator
3rd
③ 국민의 낮은 조미료 사업 인지도
다른 제품군과는 다르게 조미료 시장이 개별 브랜드 자체가 강하지 않기 때문에 소비자들이 조미료에 대한 브랜드 충성도를 가지고 있지 않다. 그렇기에 조미료는 대형마트와 일부 백화점에서 촉진 활동 시에 가격이 강제적으로 인하되고 있다.
3) Opport
membership card
-Decrease in side menu price
2010 FIFA South Africa World Cup
• Using Red image
- cooperation with red-devils
• Hold a lot of events
- ‘Eat red mango,
Get tickets for Korea team match’
- ‘If Korea team go 16강,
all product discounts 16%’
- Provide cheering tools with red mango logo