1) HAUZEN (A compound word from Germanic, 'Haus' (means 'House') and ‘Zentrum’ (‘Central’)
⇒ Hauzen's strategy for advertising is called 'Family Brand Marketing', which simply means, gives brand-name, 'Samsung' to its whole products. For example, Samsung advertise Hauzen, the washing machine, as not just 'Hauzen', but they do as 'Samsung Hauzen', while the counterparts advertising
brand has a vision to put its brand philosophy on the succession of the coception of beauty and to give credit to the prescription as a global name-brand
A brand that pursues an epigyny of aesthetics
- By using the original resources from nature to take care of ones beauty, and
to develop an inter-relationship between human and nature
-To benefit the skin by making a body and mind that
consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.
brand-name manufacturers have invaded into the Korean market. They are focusing on the overseas marketing. Mainly, they have made efforts of Mapanding their market to the Asian region. I. Ilso means that he ovtandards of consumption in Asian countries has increased. Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occupied about 60% in the
organic product
Target audiences
High class (privileged) Chinese women between their 30s and 60s
who enjoy spending for beauty
Product Image and product personality
A brand-name cosmetic product that only uses oriental ingredients.
Product positioning
by organizing a suitable lines of functional cosmetics for 30s and 60s.
Differentiated prices for each lines.