▶ Experiential Marketing
- 체험 마케팅은 제품의 특성이나 이점을 전달할 뿐만 아니라 제품을 독특하고 흥미로운
체험과 연결함으로써 제품 판매를 촉진 함.
- 5가지 체험 유형 : 감각, 감성, 인지, 행동, 관계
- 기업의 바람직한 고객체험을 전달하고 정보기술, 브랜드, 이를 위한 통합 마케팅 커뮤니
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
Relationship Management) Operation.
Hyundai Motor Company operates a global technical cooperation program, “BPRM”. BPRM is a integrative framework for building a global R&D network and operating technical cooperation activities systematically.
4. Innovation of Logistics management system by RFID
Hyundai Motor Company upgraded logistics procure system with its partners using RFID(Radio-F
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand
relationship. French suppliers ensure finest quality of materials and is the benefit that French market provides.
② Operations(Manufacturing): Janfolgo Dier, ADM who designed perfume containers of popular brands such as Hermes took charge of its container designing, and Pochet de Courval, the number 1 container manufacturing company in France, took charge of container manufacturing. All firms