I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
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Ⅰ. Introduction: Why Information Systems in the Hotel Business?
1. The characteristics of hotel business
The hospitality industry is very customers oriented and should change easily on the customers' preference and the condition of management environment. And because the stratum of customers change very fast, the hotels should face the various of the customers demands, all around t
통한 Scenario 접근
빈도 분석을 통한 BrandSwitching 분석
2 Mobile Number Portability를 이용할 고객을 Targeting 한다
요인분석 / 회귀분석 / 컨조인트 / 빈도 분석 / 분산분석 / MDS를 통한 접근
Target 고객의 특성을 파악
3 Marketing Implication
1 , 2 조사 목적의 결과를 바탕으로 효과적 Marketing 전략 제안
1. Philips introduce
Since 1891, Philips has had unchanged intention,
→ ‘Contribute to consumer’s life
by offering intelligence renovation in right time.’
Vision 2010
Goal grow of
health care, lighting,
consumer life style
2. PHILIPS main strategy
(1) growth of human focus stand on customer and market
(2) Through brand engagement “Sense and Simpli