brands as a first-mover focusing on No.1 the first online shopping mall in Korea. People recognize WizWid as the most luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far,
Trust와 Honest부분에서 큰 하락세를 보였다(Figure 2). 즉, 맥도날드는 현재 Fast-Food Problem Maker라는 이미지에서 벗어 나지 못하고 있다.
[Figure 2]Fast-Food(요식업) Brand 순위 (2010 BrandZ Top 100)
[Figure 3]미국 브랜드 하락 –Trust/Honest (자료원: CNN/머니 2004.5.24)
문제에 대한 맥도날드의 현재 대응 상황
맥도
They are extremely concerned about their children’s health, but lack professional knowledge on the safety issues of existing baby products. They want safe, transparent, trust-worthy products, which is what we will deliver to them. We will be the first domestic cosmetic firm to develop a safety, certification label, Green Cosmetics Certified (GCC) with the Korea Food & Drug Administration.
Brand-owned
⦁Outtakes is a multi-faceted solution to convenience retailing needs. Whether you need a comprehensive Food-to-Go program, an exciting upscale convenience store or a scaled down dining center, Outtakes provides a variety of unique solutions for every convenience retailing opportunity.
⦁Market Central brings excitement back to the vending area. Great food, exciting cont
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf