3. Situational Analysis
베트남에서 자판기 위탁 영업 사업을 시작하는데 있어서 고려해야 할 사항에 대해 구체적으로 접근하여 분석하였다.
3-1. SWOT Analysis
Figure 1. 은 Oriental Coffee Co.의 베트남 자판기 위탁 영업 사업의 대한 SWOT 분석이다. 사업의 장점과 단점 그리고 기회와 위기를 분석하였다.
Figure 1
adequate and delectable food, we will intrigue them to come to at least once in every two days. Moreover by providing tradition food ‘bibimbap’ and exotic ‘kebab bibimbap’ we will expect people who are looking for the nutritious but at the same time delicious food will visit twice in every week.
II.6 Interviews for market analysis
III. Marketing Plan
III.1 Product Description
2.0 Situation Analysis
Hite has introduced several liquor brands and it has been one of the top selling beer and soju company. But recently when they introduced the new beer label called Max, they faced difficulties facing customers and winning over the competitor company OB. Through up-graded marketing of Max, Hite now will increase the brand RECALL of Max. The marketing also help the company g
Analysis
1) As Daniel Garrison explained, “No farmer is going to spend time looking into the eyes of his chickens to make sure the lenses are still there and the eyes are not bloodshot.”
→ Defected product would not attract customers’ attention. Likewise the farmers would not feel attractive of ODI lens if it has any problem. Although ODI solved the problems of the early prototypes,
the number of customers using ticket boxes for 1 hour,
there were 170 customers average.
the number of customers using self-service machines for 1 hour,
there were 27 customers average.
the average time using one ticket box per person is 48 sec
the average time using one machine per person is 90 sec
If they sell
their space
to these company,
there could be
more people