1. British Airways 상황분석
Change in Organization
BA Country Manager to World-wide Agency
각각의 BA Country Manager가 각 시장의 Marketing & Operations revenue 담당
광고 제작 과정- BA 본사에서 임명한 광고 대행사와 함께 제작 - loose guideline만 있고 각 매니저의 자유에 맡김- 광고 카피에 대한 본사 승인 요구되지 않음
BA 본사
History
On 31 March 1924, Britain’s four pioneer airlines merged to form Imperial Airways Limited.
The British Airways Ltd. had begun operating original privately owned in 1935
Following a government review, Imperial Airways and British Airways were nationalised in 1939 to form the British Overseas Airways Corporation (BOAC).
On 2 May 1952 BOAC became the world's first airline to operate j
British Disease, Anglo-Saxon Invasion에 대해 알아보기로 하자.
Ⅱ. 본 론
1. Queen Victoria
Victoria (Alexandrina Victoria; 24 May 1819 ? 22 January 1901) was Queen of the United Kingdom of Great Britain and Ireland from 20 June 1837 until her death. From 1 May 1876, she adopted the additional title of Empress of India.
Victoria was the daughter of Prince Edward, Duke of Ken
British East India Company에 대해 알아보기로 하자.
Ⅱ. 본 론
1. Oliver Cromwell(올리버 크롬웰)
English solider and statesman Oliver Cromwell (1599-1658) was elected to Parliament in 1628 and 1640. The outspoken Puritan helped organize armed forces after the outbreak of civil war in 1642, serving as deputy commander of the “New Model Army” that decimated the main Royali