customer with efficient and effective plans. In this stage, we need to think about the existence of local cable TV stations which utilizing the process of broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping c
broadcast the advertisement relatively easily. With a strong influence on the youth, Caffe Bene's main customers are young twenties. In addition to the coffee, the good quality of Gelato and Waffles is satisfying the customers.
SWOT analysis
- Strength
1) Using great quality of coffee beans.
The quality of coffee is driven by the quality of coffee beans used. The reputation of The Coffee B
Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of the characteristics broadcasting to public or private which can be used as a means of strengthen functions of multimedia and entertainment of Cell phone.
There are two types of DMB, Which is the ground wave
2. Service Training
CS(Customer Satisfaction) : once a week
→ the CS educational broadcasting program, ‘Happy Tuesday!’
3. Rewards
Team reward, Individual compensation,
KB Global Language Course
√ Deposit and withdrawal
√ currency exchange
√ Financial advices
√ Asset management
√ Funds, stocks counseling
√ Empathy
-Know customers as i
broadcast and print advertising, this approach measures only the amount of advertising delivered, usually expressed in terms of :exposures” or “impressions,” broken down, at best, by demographic or psychographic segments. CDnow representatives found that the script for such purchases went something like this: The salesperson would say, “Take this magazine which has 100,000readers. Our Web