1.Introduction
1.1.Problem statement
Most universities in Korea do not recognize usefulness of facility management budgeting and they still keep using the same way . People are concerned about maintenance of school building less than construction and educational facilities about operation and maintenance are recognized the significance after taking place disaster. Most universities in Korea h
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me
Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
And, actually the favor is not different with the competitor.
product review
Most customers' age group is 20-30.
And Most of them are women.
Channel & Logistics
Mc cafe sell three kinds of coffees
reviews.
4 P’s
http://www.netmba.com/marketing/mix/
Marketing SWOT
http://www.netmba.com/strategy/swot/
4. Discussion about Marketing Plan.
Internal Environment
Netmarble’s organization structure is like following chart. Under the CEO and executive groups, Each department has each other deferent tasks and respon
Ⅲ. Strengths, Weaknesses, Opportunities, and Threat Analysis
1. Strengths
(1) Pricing. The Mc Cafe is priced about 20%~59% lower than other brand like Starbucks, Coffee bean, Hollys coffee. It is the most strength of the our brand. According to statistics 80% of Korean think that Starbucks's coffee is very expensive. So Mc cafe can appeal to Korean with low price.
(2) Stores. The Mc C