Information Processing Model of Communications
� 사람이 커뮤니케이션에 설득되기 위해서는 여섯 단계가 있어야 한다.
By. Prof.William McGuire (Univ.Yale)
1. Exposure: 커뮤니케이션을 보거나 들어야 한다.
2. Attention: 커뮤니케이션을 주목해야 한다.
3. Comprehension: 커뮤니케이션의 의도된 메시지나 주장을 이
modeled on its sister casino resort – the The Venetian in Las Vegas –and is the largest single structure hotel building in Asia and the second-largest building in the world.
The main hotel tower was finished in July 2007 and the resort officially opened on August 28, 2007.The resort has 3000 suites, 1.2 million square feet of convention space, 1.6 million square feet of retail, 550,
model eliminated retailers, who added unnecessary time and cost, and also allowed the company to build every system to order, offering customers powerful, richly configured systems at competitive prices. Dell introduced the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory an average of every four days. In less tha
information flow in a conventional supply chain flows in the opposite direction. The customers order from the distributors, who then order from the manufacturers and so on down through the supply chain, from right to left shown in Figure 1.
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize