2009.12 K-League 7-W 8-D 13-L 12nd
2008.12 Awarded K-League Best Marketing Prize
2007.12 Appointed New Coach : 황선홍
2005.07 Champion (K-League)
2004.12 Champion (FA Cup)
2001.11 Awarded Best Team in 2001
2000.02 Renamed as BusanI 'Park
1983.12 Established Daewoo Royals
Age
10s : Games
20s : Sports
30s : Entertainment
40s, 50s : National TeamOver 60s : Nothing
Sex
Fema
busanis bound on the straits of korea. As the features of resource. Busan has many kinds of resources like mountain, river, beach, spa, sea, et cetera. These resources are laid in very close relation each other.
Next I’d like to say about actual condition of tourist attractions in busan. First green tourist attractions. There are three tourist attractions like park, spa, beach. In the pa
there are four IBIS hotels in Korea, two in Myeong-dong and Gangnam in Seoul, one in downtown of Suwon, and the last one in center of Busan. Third, IBIS hotel has very specific target in our opinion. For example, IBIS Ambassador Myeong-dong’s target market is mainly tourist from Japan and China, and IBIS Ambassador Seoul which is located in Gangnam is targeted at and purchased by business men.
which might make the customer offended. Also we provided the high-class services to secure clients by taking hindrance away for providing the very best customer service. We are now operating Executive club for businessman. Ladies Floor for ladies, and Chinese Floor which especially responds to the increased Chinese tourist with China’s recent economic growth.
2. Hotel Room & Room rate
than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports