1-1) SPA 란?
SPA 란?
SPA는 미국 브랜드 ‘갭’이 1986년에 선보인 사업모델로 의류기획∙디자인,
생산∙제조, 유통∙판매까지 전 과정을 제조회사가 맡는 의류 전문점을 말한다.
백화점 등의 고비용 유통을 피해 대형 직영매장을 운영, 비용을 절감시킴으로써
싼 가격에 제품을 공급하고,
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
business model eliminated retailers, who added unnecessary time and cost, and also allowed the company to build every system to order, offering customers powerful, richly configured systems at competitive prices. Dell introduced the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory an average of every four days. In
■ 안전귀가를 원하는 대리운전 이용고객을 위한 모바일 특화 서비스
대리운전 이용 시 자신(B2C) 혹은 중요 고객(B2B)의 위치와 안전 도착 사실을 지인(B2C)이나 해당 담당자(B2B)에게 실시간으로 알려주는 프리미엄 서비스
모바일 앱을 활용한 추가적인 고객 서비스 가능운전기사 배정 여부, 위치 확인,
businesses and the company’s objectives. Then, we will do a comparative analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family and friends