Business Process Reengineering.
This concept was first used in the Harvard Business Review titled written by professor Michael Hammer in 1990. According to this concept, sometimes when a firm faces a crisis, under enormous amount of pressure, it must completely reengineer the Business Model, the Business Process and the strategies in order to resp
Business Model', we must make a decision. Will we endure it? Or run away from it? Fix and adjust to it? Or start all over?
The target firm we will take a look at today is a firm which overcame such a crisis wisely.
Ⅰ.2.Rosenbluth International overview
Rosenbluth International is a travel agency founded in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was
Business
1) Product
The mobile product we provide to customer is electronic passport. This electronic passport has many essential functions for tourists. This passport has necessary personal information for travel. But existing passport (old type passport) has chance that is stolen. Stolen passport can be abused for crimes but this electronic passport doesn’t have these chances. In orde
Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
2006 - ranked by IATA as world's largest commercial cargo carrier for 2nd consecutive year
2008 - Korean Air achieves the number one world ranking in international freight transport for the 4th consecutive year.
Vision: Be a Respected Leader in the World
Business Travel Poll)에서 서울지역 호텔 1위, 세계적인 여행전문지들인 ‘콘데나스트 트레블러(Conde Nast Traveler)’, ‘트레블 & 레저(Travel & Leisure)’와 서비스업 평가 전문지인 ‘자갓(Zagat)’에서 한국최고의 호텔이라는 평가를 받았다.
1) 2006년 리모델링을 통한 Trend에 맞는 스타일
신라호텔은 최근 중점