valuated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent image. It conquers the market through the low price products, but at the same time Nokia maintained the top grade high-technology in its business –
chain software를 판매하기 시작하였다. 이로써 이 계통의 software업체, consultants와도 경쟁상태가 되었다.
(3) Total 수입: $6.38 billion
Net loss: $218 million
IT budget $70 million
2. How are information systems related to the way U.S.Steel runs its business? What role is played by supply chain management systems? How do these systems provide value for USS?
(1
chain management는 정보 (고객의 수요와 재고관리 등) 축적에 따른 전략적 분석을 통해 이루어지기 보다는 경영진의 직관에 의해 이루어졌다.
이런 문제점을 인식하고 새롭게 I2라는 supply chainsystem과 barcode system을 뒤늦게 도입하여 고객의 need와 demand를 효율적으로 파악하려고 했지만 I2 시스템은 제조업에
systems related to the way US steel runs its business? What role is played by supply chain management systems? How do these systems provide value for USS?
Ford 자동차 회사와의 문제로 인하여 Information technology가 필요함을 인식하게 되어 생산 능력, 가격, 운송날짜 등의 생산 정보를 관리, 기록하며 변화하기 시작했다. 이들이 개발한 Infor
of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively and flexibly and to be closer to suppliers and customers. It expands its process across the entire value chain: “It includes