relationship management deals with analyzing customer data generated by operational CRM. Analyzing customer data allows companies to better understand customers and their consumption patterns, and use this kind of data in marketing or other business areas.
The tools used by businesses to analyze vast amount of customer data is called business intelligence. Some major tools for business intellig
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
Representative small company oriented industry
Community-type industry with high homogeneity and expertise
Most components manufacturers and assemblers build to relationships
to vertical division
Sales proportion : export 70%, domestic 30%
Open Innovation
Open innovation is a business strategy in which research, development and commercialization can be mutually done outside sources.
2.1.1 Basic Background
Open Innovation does not need IT/IS
Restrictions and nature of open innovation calls for IT/IS
2.1.2 Using the Web
Most common method of using IT/IS for open innovation
P&G executive – “For every P&G researc
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s