According to Gartner몶s research, whole world smart-phone applications (app) market has been expanded on approximately 4 times from 6.8 billion dollar in 2011 to 92.5 billion dollar in 2013. Also, 80% of apps in app market are paid apps. However, around the world, consumers prefer free-app to paid-app. To quote from U.S. market research firm몶s research results, December last year, th
2. Scene Analysis
(1) Convenience store Scene
1) Explanation of the scene
Whenever Jae Hee goes to the convenience store, employee always asks questions like ¡°Do you have a discount card?¡± and ¡°Do you have a point card?¡± Jae Hee is always asked questions by employee repeatedly. Jae Hee seems that he doesn’t have any discount card or point card. But, she is always asking th
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com
Ⅰ. 조직구매자
조직구매자(organizational buyers)란 제품 또는 서비스를 생산하거나 재판매할 목적으로 상품을 구입하는 고객을 말하며 개인의 욕구만족을 위해서 상품을 구매하는 최종소비자와는 이러한 점에서 구분된다. 따라서 소비자는 개인이나 가계일 가능성이 큰 반면 이들은 공식조직(folmal organi
설문지
How are you doing, Mr. or Ms.? We are students of Hankuk University of Foreign Studies.
This questionnaire may take just a few minutes and will be used for educational purpose only.
We really appreciate your support.
3. Have you ever used Bidet? ( If you choose “No”, please move to question no.6 )
①Yes ②No
4. Do you have intention of buying ele