network service can communicate with numerous consumers more effectively than old fashioned 1:1 Q&A board. After SNS, consumer and company can take two-way communication. So consumer can treat company more friendly and closely. Company also shows their information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to sm
Foursquare is location –based online service that allowed users to “check in” to a location using an application on a smartphone.
Using GPS
Connects your devices and
web browser into a social
network
Users can view other users who
had ckecked in to the same venue
but were strangers
Users are able to see where their
friends are and what they’re doing
in real-tim
are allowed to comment on official reviews. To have more reliable comments, Amazon.com provided an optional badging system to reviewers to indicate that the reviewer was one of the top reviewers.
3. What ‘enabling capabilities’ of network computing did make online bookstores like Amazon.com possible? What ‘enabling capabilities’ of network computing made the revenue model and the value
1. 사람들이 왜 Social Network를 사용하는 가에 대한 소비자 행동분석
사회연결망서비스(Social Networking Service, SNS)란 사회적 관계 개념을 인터넷 공간으로 가져온 것으로, 사람과 사람간의 관계 맺기를 통해 네트워크 형성을 지원하며 개인의 일상사나 관심사를 공유/소통시켜주는 서비스를 말한다. 우리
networked, digital information and communications technologies.
The term ‘network society’ was coined by Manuel Castells, a key sociologist on the theory of network society, in his book The Rise of the Network Society. Castells suggested that the definition in concrete terms of network society is “a society where the key social structures and activities are organized around electronically
커머스와 SNS(Social Network Service)
[MIS] Foursquare 분석(영문)
싸이월드 마케팅 분석
