'My No.1 Steak House' 변경하며 매장 리뉴얼과 스테이크 위주의 제품 고급화에 힘을 쓴 4P전략을 펼친다. 외식산업의 특성상 무엇보다도 그들이 힘을 써야 했던 부분은 맛을 좌우하는 Product 라인이었으며 다양한 메뉴의 가지 수, 다양한 로스팅기법과 전문성과 매장별 균일한 맛을 제공하는 소스 등의 사용을
History
The first historical account of MD was reported by Conte and Gioja in 1836
Guillaume Duchenne - first case of MD.
Professor Becker - a less severe form of muscular dystrophy in 1955
What is Muscular Dystrophy?(MD)
Muscular Dystrophy (MD) is a group of muscle diseases that weaken the musculoskeletal system
The main cause : the muscle tissue's cytoskeletal impairment t
1 ) Reduced price and features
▪ Focused on the customers at the low end where the mass market was located
▪ Provided a less expensive product in a more convenient location
▪ Introduced a new line with a more
basic jean product for a lower price.
Appeals to a large audience
Thought of Wal-Mart
" Driving costs out of the supply chain would
let it offer p
v Differentiation
-Unique fashion icon
-Promotions
v Joint strategy
-H&M + Jimmy Choo
-AnyCall + Armani
v Macro – environment
Demographic
Only child families
Economic
Rising GDP Index
Cultural
More tolerance to ‘sexual contents’
v Vivien targets people in their 20’s that p