Part 4. Awareness of CSR activities that LG CO at present
- The future direction of LG CSR
Welfare facilities 47%
Scholarship committee 19%
Improvement of environment 15%
- Long-run strategies of company
Ensuring social image
High quality human resource
Making inroads into the world market
- Need of CSR outside advertisement
84% agree
- CSR awaren
NUTRILITE?
Founded in 1934
Organic Agricultures
Charity Activities - CSR
- Make a Best Product
Conducted Product Test more than 15,000 products per a month
Introducing Product
더블엑스 종합비타민무기질
새몬 오메가 3 - DHA/EPA 함유제품
SWOT Analysis
Strength
Strong brand image
Unmatched
Trustworthy
Focus on customer satisfaction
CSR. The question is “Do you know Hyundai Car’s CSR?” and “If you know that, the campaign is what?” The result is that: only 18% people know the Hyundai Car’s CSR (Graph 2), and they know only ‘gift car campaign’ or ‘bus concert’ implemented as TV commercial.
These results showed temporary advertising, Hyundai Car current do, is difficult to build continuous image and relatio
#1 a brief Introduction Nutrilite
First, Nutrilite is a health-functional food company founded in 1934 by 칼렌보그. Since then, they make products with natural materials in their own organic farm, and conducts product testing more than 15000 times per month. Also, they are making good impression to public with many charity activities related to corporate social responsibility.
Nutrilite has
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under