in their organization
3). Vision 2020
The Vision 2020 is a recent statement that HMC to become a trusted lifetime partner of their customers. They are trying to bring a new perspective of automobiles through innovative mobility solutions based on human-centric, eco-friendly technologies and services; They are putting effort to 1) bring a new perspective to automobiles, 2) innovate mobility s
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h
CSR, Corporate Social Responsibility)의 대두
기업의 사회적 책임이 중요하게 된 이유는 첫째 현대 사회가 복잡해져 여러 집단이 상호 불가분의 의존 관계에 있기 때문이고, 둘째 다원 가치로의 진전으로 인해 좋은 공동 이미지를 지니기 위해서 이며, 셋째 사회적 책임을 게을리 했을 때 야기될 수 있는 정부
정신’ 강조
-지난 50년 동안 소니는 더 나은, 더 작은, 그리고 보다
혁신적인 제품을 생산해 오고 있음
-A leading audio-visual electronics and IT company in the
U.S. and worldwide
-A leading music company in the U.S. and Worldwide
-A leading motion picture and television production company
in the U.S. and world wide
LatinAmerica was found to have exposed receivables, and the reason for this could be because of these faulty accounting procedures for recognizing rentals as sales. One major problem that could be caused by excess of exposed receivables is that the company can face liquidity problems. A drop in account receivables implies a decrease in quick assets, and such decrease maybe critical for some comp