MyStarbucksIdea.com is an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience.
The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was c
I Introduction
1) Purpose of project
Our purpose of this project is to use the knowledge we learned in the statistics management class and understand how to use these information to analyse the data we collected and depending our data to find the relationship between 3 variables we choose for proving the hypotheses we bring up are correct or not. Statisitics is a very important concept to many
think of the promotion of Raison Pop
③ The reasons why smokers are not willing to purchase, or try, Raison Pop
Through the interview, we were able to draw out 3 main conclusions;
1) Raison Pop’s promotion strategies are fairly acceptable, but the perception towards Raison is still negative and attributes to the taste of Raison.
2) The brand perception was an important factor for buil
testing
We want to explain the relationships between the satisfaction and user’s personal data and the two phone’s performance. We have intermediate variables (age, gender). We also have independent variables(application, cost the phone)and dependent variable(user’s satisfaction). So we think Hypotheses testing can help us enhance understanding of the relationship that among variables.
Item writing and moderation
-Writing items
There are always possibilities that text takers might misinterpret the items, so it is important for item writers to scrutinize the items from test takers' point of view. Also, items are required to be consistent with the specifications from start to end. After writing items, moderation will be followed to find weaknesses in the items and revise them