cable system operators. Chipty, Tasneem, 2001(June)
Vertical integration of dominant player
Cheating behaviors
-> Satellite TV was foreclosed from terrestrial media contents
And, it lessened the competition in the input broadcasting market
In addition, it is harmful to Social welfare
(3) Final Decision
Therefore, a defendant’s activities were interrupting the negotiations of Skylife
Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of the characteristics broadcasting to public or private which can be used as a means of strengthen functions of multimedia and entertainment of Cell phone.
There are two types of DMB, Which is the ground wave
Cable TVbroadcasting has sustainly grown since it operated there are 14.2milliion member. Like this, it is firmly located in fee-charging
Multi channel service now.
As increasing the number of members, the ads costs is sharply increasing.
The size of ads market reached about 700billion won.
There are two main reason the demand for cable TV ad is growing dramatically
1.It is possible t
cable TV stations which utilizing the process of broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping companies. One is indirect procurement and the other is direct procurement if we see the two routes from th
Broadcaster)
기술적으로 볼 때, 향후 몇 년 동안에는 스트리밍TV가 기존 방송의 품질을 따라잡기 어려울 것이다. 따라서 개방형 플랫폼인 인터넷상에서의 스트리밍은 방송사에게는 보완적 서비스로서 프로모션 기능을 하는 것이 바람직하다. 예를 들어 프로그램 하이라이트나 '다시보기' 등의 양방향적