cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
RELATED AFFILIATION
Coffee Bean & Tea Leaf should affiliate with companies related to their brand, where consumers feel tha
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
: 판매하지 않음
디자인소품: 기존 가격대와 비슷하면서 전시품의 가격대에 비해서 훨씬 저렴해서 접근성을 높임
인테리어용 goods: 아티스트에게 위임
<Cafe>
-신진 디자이너 및 아티스트에게 기회를 준다는 초기의 목표를 제고하고자 최소한의 유지비용만청구
커피Price의 경우 5000~10000원 사이
Line - curve line이 많이 사용되었다. 전체적으로 organic shape를 사용해서 전체적으로 여성스럽고 부드럽고 cozy한 느낌을 준다.
pattern - 딱히 패턴은 사용되지 않았다.
texture - 주로 대리석과 금속재질을 많이 사용했다. 대리석은 가격이 비싸고 표면이 매끄러워 고급스러운 느낌을 준다. 백화점의 고급스러
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a