I. Introduction about the Carrefour
The Carrefour group has grown to become world’s second largest group, and the first group in EU at the distribution area. The firm composes of six store formats: hypermarkets, supermarkets, hard discount, convenience store and on-line store. In 2006 Carrefour derived 47.67% of its sales in France, its home country. In the same year, Hypermarket made 49% sal
1. Background
Carrefour, an international retailerheadquartered in France, opened its first store in 1960. Carrefour means ‘cross roads’ in French and the group was the first to open a hypermarket in Europe. Carrefour operates in five types of stores (hypermarkets, supermarkets, hard discount stores, cash-and-carry stores, and convenience stores) of which hypermarkets account for the largest
1. Global management and Strategic Management
Global management is consisted of two factors globalization and localization. Of which we focused on cultural differences of localization and related it with strategic management practices.
2. Purpose and reasons of studying the two case of Samsung-Tesco & Carrefour
We believed that foreign corporations had a more developed strategic management sys
French international
hypermarket chain
Levallois-Perret, France
Carrefour = "crossroads"
Sales:
60%: food,
40%: nonfood item
Preferred retailer wherever it operates
Organic, sustained, profitable growth
Client-oriented culture
Transformation
Innovation
First priority : France
> Generate growth by enhancing
sales growth, price competitiveness
and its price