localized
It did not work
-> Korean Marts are so strong.
ex) Home-plus
Not localization
New PR Method
-> Using culture difference
Ⅱ. CaseAnalysis:
Why did they fail?
Walmart localized with the wisdom of hindsight,
but it did not work.
Existing Korean superstores dominate the market
CaseAnalysis
FEDEX 경영전략
FEDEX 운송체계
FEDEX PPL
공정대우 보장 프로그램
서베이 피드백 액션 시스템
서비스 회복
위성추적 시스템
위기관리 시스템
DHL 경영전략
More Information
DHL 국제 특송 서비스
DHL Freight Service
DHL Global Forwarding
DHL Supply Chain
DHL 현황
Strategic sourcing의 필요성
“회사의 존속이 위협 받고 있다”
(The very survival of the company is threatened)
Cummins Engine Company
재고 관리를 위해 JIT cell을 만듦
유연성과 품질 향상을 위해 computer controlled tech 도입
이러한 노력이 과연 성과로 돌아오는가? NO
Commodity part는 생산 / 만들기 어려운 제품은
CaseAnalysis
Looks.com
The most popular brand of cosmetics, fragrances,
skin care and fashion related Products
at Competitive prices
Providing For building customer loyalty
an extensive range of free giveaways
Fast delivery to any destination around the wor
(서문) What is Mattel?
Mattel is founded in 1945 by Harold Matt Matson and Elliot Handler, and now the world's largest toy company. Its most well-known products are Barbie dolls, Hot Wheels and Fisher-Price. Mattel has a huge world market, so it is selling 49% of its products abroad, approximately in 150 countries. (이하생략)