B point : Rapid slump (2009/2/27)
The worst year
△ Reduction of the total sale and revenue
△ vest issue : Market share, flexible of the business, rebuilding the portfolio
The project of reducing three trillion
△ cost reduction
△ Think about the cashflow
△ Forecasting revenue, prepare the post Recession
△ R&D, Investment of brand design part.
of each concept. As a result, the team concluded that ‘nutrition drink’ is the most feasible in both product development and commercialization. After sales forecasting and financial analysis, the team found out that development of nutrition drink is expected to bring more market share (6.8% more) to the company, while fitting for the company’s past aggressive investment in its cashflow.
Ⅰ. 기업경쟁력평가
1. 핵심성공요인들과 성과측정치들에 의한 경쟁력 평가의 실무적 문제점
기업의 경쟁력을 평가함에 있어서 그 기업의 핵심성공요인들과 성과측정치들을 연결시키는 필요성에 대해서는 널리 인식되고 있다. 관리회계와 전략회계 분야의 많은 연구에서는 많은 의사결정분야에
Ⅱ. Analysis & Valuation process
Cost of Equity
The cost of equity is a key ingredient of every discounted cashflow model. It is difficult to estimate because it is an implicit cost and can vary widely across different investors in the same company.
① Risk Free Rate
There can be no default risk, which generally implies that the security has to be issued by a government. Note, though,
Companies which have high Free cashflow have stable financial structure.
If Companies were in expansion period or about to invest new business, they may have recorded budget deficits. Gross CashFlow means Companies' s total cashflow in year. Gross Investment means total investment. In POSCO, except for global financial crisis in late 2008 , seems nearly similar conditions. Free cashflow is