Historical reasons
radio frequencies differ in the
Americas, Europe, and Asia.
LG start in Europe
GSM system, the largest market
• Worldwide:
3 billion expected by 2010
Consumer behavior
changes
in expected ways
of receiving
communications
SWOT- LG watch phone
(Strengths) (Weaknesses)
1. Strong brand power of LG in Korea.
2. Well es
시작하며..
21세기 정보통신산업은 급속한 인터넷의 성장과 이동 무선통신의 발전에 대응해야하는 기술적 당면과제를 맞이하고 있다. 유선통신에서는 가입자망의 초고속화 기술화와 더불어 High Speed 네트웍의 진전, 무선통신에서는 이동무선통신의 Terminal Mobility, Personal Mobility, Service Portability를 추구
Hypothesis &Related models
1. We forget our cellphone due to the attention of a similar object (wallet):
bottle neck effect in cognition
2. We concentrate on the loss of money than the loss of our cellphone :
bottle neck effect in feeling of loss
(중략)
Results of similar researches
As we know Broadbent’s filtering model and Treisman’s attenuation model we
Phone market. The most critical reason in this problem is that LG Electronics’ wrong strategy toward starting Smart Phone market brought staffing problems and excessive attachment for their competitive skills out. It eventually influenced LG Electronics’ succeeding strategy which comes out completely incorrect way.
Smart Phone is not just adding complicated functions to cellphone. It can
phone use status (Question 1)
: More than half of elementary school student are using Smartphone.
According to survey, about 53% of elementary school children are using Smartphone, 27% of them use usual mobile phone except Smartphone, and 20% of them do not use cellphone.
¡æ According to this result, almost most of
elementary student are using mobile phone. And
elementary student