fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can change your image only when you
of major companies
② LG Fashion Incorporation.
- 1953 : Rakhui Industry Co. Ltd. established
- 1956 : Co. Ltd. changes its name to Bando
- 1974 : Fashion unit in Bando company emerged
- 1975-1990 : Bando men's wear, accessories, and licensed brand Daks, Maestro, Ventura, and TNGT released
- 1995 : Bando Fashion under LG company -> LG Fashion under LG company
- 1999 : Integration wit
men and women.
With this trend, the new word 'Grooming Tribe' has been made up.
The 'Grooming Tribe' doesn't save their money for their figure and fashion to be attracted.
We are going to find out what cosmetics mean to men with this situation.
Marketing Purpose
Now, the marketing shares ofmen cosmetics are 10% , and still growing up about 5 to 10% annually.
And, it will about 20 % in
fashion. Unlike clothing which you can change every day, handbags are purchased less frequently with greater sum of money, making them high-involvement products. To say, women buying handbags is somewhat similar to men buying their cars. Of course, cars are way more expensive than handbags but in terms of getting satisfaction from buying the new item is almost the same. Also women use handbags to
of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Mainland consumers,