strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics c
Sold Mecalac, in farm machinery
1999. Sold Volvo Car Corporation to Ford
Merged Bluebird, in bus corporate
2001. Merged Renault, Mack Truck
2002. Building facilitations for overseas production
In China, Poland
2007. Merged Lingong,
China's largest wheel loader manufacturer
Meged Nissan Diesel
Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha
Joint with big distribution company by forien
->distribution’s stability
->hight positining strategy
1.辛辣面 - 农心’s weak taget
- 辣面 market share about 1%
2.Mouse’ head in SEAWUGGANG
Decreasing company image
Decreasing Whole product’s reliability
3.Global comapany 农心
- Be Sucessful company in the world